BUISENESS MANAGEMENT
ADVERTISING
|
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
|
|
|
Phrases used to avoid making a direct statement that may allow the audience to deny any specific meaning if the statement is challenged.
|
|
|
To create emotional feedback from the target audience.
|
|
|
The giving out of information about a product, person, or promotional purposes.
|
|
|
I don’t know.
|
Detailed explanation-1: -Weasel words are words or phrases that are opinions and exaggerated statements. The words “better", “best", “greatest", and “finest” are typically used in deceptive advertisements. The information is not intended to be factual. All three of the following advertising claims use weasel.
Detailed explanation-2: -"Weasel words” are a colloquial term for words or phrases used to avoid being forthright. Weasel words are used when the speaker wants to make it seem like they’ve given a clear answer to a question or made a direct statement, when actually they’ve said something inconclusive or vague.
Detailed explanation-3: -: a word used in order to evade or retreat from a direct or forthright statement or position.
Detailed explanation-4: -“A weasel word is a modifying word that undermines or contradicts the meaning of the word, phrase, or clause it accompanies.”1 They are used to intentionally mislead or misinform. The term first appeared in a short story (“Stained Glass Political Platform”) by Chaplin in 1900, who wrote “And what may weasel words be?