BUISENESS MANAGEMENT
ADVERTISING
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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the collaboration of two or more brands within a single advertisement with the intent of sharing costs.
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the coordination of a number of promotional tools to create widespread brand exposure.
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a company’s decision to focus on a wide range of traditional advertising forms to replace nontraditional forms.
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a unique concept seen mainly in local advertising campaigns.
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Detailed explanation-1: -Integrated Brand Promotion (IBP): “…the use of many promotional tools, including advertising, in a coordinated manner to build and then maintain brand awareness, identity, and preference.”
Detailed explanation-2: -An integrated marketing campaign combines multiple channels such as content, email, display advertising and social media in order to promote a consistent message to a specific audience. The main goal of most integrated campaigns is to convert viewers into customers.
Detailed explanation-3: -Integrated Brand Promotion (IBP) is the process of using a wide range of promotional tools working together to create widespread brand exposure.
Detailed explanation-4: -The promotion mix is a combination of promotional tools marketers use to communicate with their target audience. It is an essential component of marketing communications and therefore it is often referred to as the communications mix.