MANAGEMENT

BUISENESS MANAGEMENT

ADVERTISING

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
What advertising format did Isaac use if consumers will see his advertisement anytime that they look online for the phrase “tree cutting”?
A
Paid search engine results
B
Web banners
C
Broadcast emails
D
Search engine optimization (SEO)
Explanation: 

Detailed explanation-1: -11. Outdoor advertising. Outdoor advertising refers to advertisements that consumers see outside their homes. As a result, this type of advertising is sometimes called out-of-home advertising.

Detailed explanation-2: -Advertisements or “Advertising” means display of any advertisement material including pictures, printed material, electric / electronic media, smart posters, holographic images, visual display or any other innovative advertising media, etc.

Detailed explanation-3: -Some of the most common advertising techniques include emotional appeal, bandwagon pressuring (AKA bandwagon advertising), endorsements and social proof as well as weasel words.

Detailed explanation-4: -As long as the value of one product or service is being communicated through its comparison to another product or service, it qualifies as comparative advertising.

There is 1 question to complete.