MANAGEMENT

Detailed explanation-1: -Integrated marketing communications encourages brand messages to be developed by different departments within an organization. In the context of execution styles in advertising, using an animated character that represents a product in an advertisement is an example of an endorsement.

Detailed explanation-2: -The American Marketing Association defines IMC as “a planning process designed to assure that all brand contacts received by a customer or prospect for a product, service, or organization are relevant to that person and consistent over time.”

Detailed explanation-3: -Supply chain management is not part of integrated marketing communications. Personal selling, advertising, public relations, and direct marketing are all ways to communicate value to the target market.

Detailed explanation-4: -Integrated marketing communications allow an organization to coordinate and manage its promotional efforts to transmit consistent messages. They also enable synchronization of promotion elements and can improve the efficiency and effectiveness of promotion budgets.

Detailed explanation-5: -The five main components of the IMC include advertising, personal selling, sales promotions, direct marketing, and public relations (PR).