MANAGEMENT

Detailed explanation-1: -Media planning involves decisions on delivering the messages of marketing promotions to the prospective customer. The media vehicle is the specific carrier within a medium category. For example, Time and Newsweek are print vehicles; KBC and Big Boss are broadcast vehicles.

Detailed explanation-2: -In the context of advertising, frequency can be defined as the number of times a person is exposed to an advertisement or the number of times an advertisement is repeated through a specific medium over a specific time period.

Detailed explanation-3: -1 Answer. Direct Mail Advertising is more of personal medium of advertisement.

Detailed explanation-4: -Television. An average person spends 30 minutes reading a newspaper and 10–15 minutes on the audio devices. After the internet, it’s the television where the audience watches ads. In remote areas where connectivity is still an issue, television has its reach.