MANAGEMENT

Detailed explanation-1: -Targeted advertisements rely on data already collected about customers, using demographics, interest, and behavior trends to approach consumers the way they prefer to be engaged. Leveraging customer data takes the guesswork out of customer acquisition and reduces spending on users who are unlikely to convert.

Detailed explanation-2: -Targeted ads are the product of behavior-based advertising. About 91% of consumers are more encouraged to purchase when a brand personalizes its communication with them. These curated messages focus on an audience’s demographics-who they are, what they like and what they are most likely to purchase.

Detailed explanation-3: -Online advertising also boosts sales because viewers can click and purchase goods immediately after they view an advertisement message. In traditional advertising, it is not possible to inspire such action because buyers have to plan physical visits to outlets that offer the product or service.

Detailed explanation-4: -A targeted ad, in online marketing, is an advertisement that is served to a specific audience, which could be a particular demographic, a group or an individual.