MANAGEMENT

Detailed explanation-1: -What is repetition in communication? Repetition is a method of communication that can add clarity to your messages and can reinforce the information that you’re sending by increasing the likelihood of message retention. It helps you to emphasize the points you are making with your audience.

Detailed explanation-2: -Therefore, repetition plays an important part in communication. For example, an advertisement must be shown three to twenty times on average before a consumer considers buying, or actually buys a product. Only after an exposure of three to twenty times, the message will linger.

Detailed explanation-3: -Some say repeating a message three times will work, while many believe the “Rule of 7″ applies. There was a study from Microsoft investigating the optimal number of exposures required for audio messages. They concluded between 6 and 20 was best.

Detailed explanation-4: -Repetition affords our brains the chance to digest a message, especially when that message is complex and may introduce new ideas to our world. This point is especially important when communicating a new vision or strategy that will require people to think and do things differently.