MANAGEMENT

Detailed explanation-1: -The customer may decide to purchase products that are in line with their time horizon, future goals, or risk tolerance. Another example of mass customization is in the clothing industry, where apparel firms use computer-controlled machines to cut fabrics that match individual body measurements.

Detailed explanation-2: -It is a promotional method by which the salesperson uses his or her skills and abilities in an attempt to make a sale. Description: Personal selling is a face-to-face selling technique by which a salesperson uses his or her interpersonal skills to persuade a customer in buying a particular product.

Detailed explanation-3: -What is customization? Customization is done by the user. Users are asked to identify their preferences and they are then shown things that they prefer. For example, when customers sign up for Netflix, the service asks users to select a few shows they like and then displays a list of options based on those choices.

Detailed explanation-4: -The four primary types of mass customization are collaborative customization, adaptive customization, transparent customization, and cosmetic customization.