MANAGEMENT

Detailed explanation-1: -1994: The first person-to-person SMS text message was sent in Finland. 1995: Yahoo launched the first keyword ad “Golf”. 1997: Finnish news provider offered free news headlines via short message service (SMS).

Detailed explanation-2: -The first mobile ad showed up in 2000 when a Finnish news provider sent free news headlines via SMS. This led to more experimental mobile ads and mobile marketing initiatives down the road. When the original iPhone was released in 2007, mobile advertising came to smartphones.

Detailed explanation-3: -In the history of advertising, the first-ever written ad was found in the ruins of Thebes in Egypt. It was a Papyrus created in 3000 BC by a slaveholder trying to find a runaway slave while also promoting their weaving shop. Today, we see different types of advertising, such as print, display, and digital.

Detailed explanation-4: -2000: The first mobile ad is shared via SMS That’s what the telecommunications company Radiolinja (now Elisa) rolled out. The first person-to-person text was sent in late 1994 and initiated a gradual trend of “texting” between friends into the late 90s.

Detailed explanation-5: -The history of mobile marketing and mobile advertising began with the humble ping of the SMS, which was invented in 1992 in the United Kingdom. This channel was untouched by marketers and advertisers until the 2000s. A Finnish news provider decided to promote their latest news headlines through SMS.