MANAGEMENT

BUISENESS MANAGEMENT

ADVERTISING

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Its purpose is to arouse widespread attention, and build excitement and expectations through consumer curiosity?
A
Live advertisement
B
Advertising campaign
C
Word-of-mouth advertising
D
Teaser advertisements
Explanation: 

Detailed explanation-1: -A teaser campaign refers to a series of advertisements that slowly reveal information about an upcoming event, product launch or announcement. Also known as pre-launch campaigns, they use clues to provide the audience with hints about the announcement.

Detailed explanation-2: -Film teasers are usually made for big-budget and popularly themed movies. Their purpose is less to tell the audience about a movie’s content than simply to let them know that the movie is coming up in the near future, and to add to the hype of the upcoming release.

Detailed explanation-3: -A teaser campaign is a marketing technique whereby often cryptic advertisements are released, usually with an aim of creating a buzz about a new product, service, or larger campaign. Teaser campaigns can generate social engagement, intrigue, and excitement when done right.

Detailed explanation-4: -The purpose of advertising is to get consumers excited about a product. In some cases, companies attempt to create buzz by flooding the market with information about their products. Another method, which entails the release of limited information about a new product, is called a teaser release or teaser campaign.

There is 1 question to complete.