MANAGEMENT

Detailed explanation-1: -Brand identity is the visible elements of a brand, such as color, design, and logo that identify and distinguish the brand in consumers’ minds. Consistent marketing and messaging lead to consistent brand identity and, therefore, consistent sales.

Detailed explanation-2: -Brand identity includes all the visual elements associated with your brand, from your logo and typography to colors, product packaging design, website design, and even your social media graphics. Typically, any brand asset is a component of your brand identity.

Detailed explanation-3: -Brand: how people perceive your company. Branding: the actions you take to build a certain image of your company. Brand identity: the collection of tangible brand elements that together create one brand image.

Detailed explanation-4: -Five key dimensions of brand personality include Brand Competence, Brand Sincerity, Brand Excitement, Brand Sophistication, and Brand Toughness. Many brands choose to use a brand character as a vehicle to express their brand personality and facilitate their brand storytelling process.