MANAGEMENT

Detailed explanation-1: -lobbying, any attempt by individuals or private interest groups to influence the decisions of government; in its original meaning it referred to efforts to influence the votes of legislators, generally in the lobby outside the legislative chamber.

Detailed explanation-2: -Lobbying Forms. Lobbying takes a wide variety of forms, depending on what kinds of issues organized interests work for and whom they try to influence. Berry (1977) grouped various forms of lobbying into three general categories: direct lobbying, grassroots lobbying, and electoral lobbying.

Detailed explanation-3: -Contemporary lobbying methods include political action committees, high-tech communication techniques, coalitions among groups and industries sharing the same political goals, and campaigns to mobilize constituents at the grassroots level.

Detailed explanation-4: -However, people do not often realize there are two different types of lobbying: direct lobbying and grassroots lobbying.