MANAGEMENT

Detailed explanation-1: -Public relations is considered more objective and believable than advertising. Publicity can be difficult to control; it could become negative and damaging to the company. The best example of this is: The British Petroleum oil spill in the Gulf of Mexico.

Detailed explanation-2: -False: Public relations offers MORE credibility because people perceive that the advertising message can be manipulated. But if people, such as reporters, are talking about your product, then it must be legitimate. Public relations professionals often produce a wide-range of communications materials for a company.

Detailed explanation-3: -Advertising is media you pay for, public relations is media you earn through the building of a brand or product or the like. Enhancing public relations involves building trust and credibility, whereas advertising includes building basic exposure and company overhead.

Detailed explanation-4: -It’s important to keep in mind that (good) publicity is more effective than advertising, because someone else is quoting you and/or writing about you. Advertising, on the other hand, is controlled by you, and thus less credible because you are “writing” or otherwise providing information about yourself and your firm.

Detailed explanation-5: -Both advertising and PR help build brands and communicate with target audiences. The most basic difference between them is that advertising space is paid while public relations results are earned through providing the media with information in the form of press releases and pitches.