MANAGEMENT

Detailed explanation-1: -A marketing plan is a written document that describes your business, your customers, your competition, your marketing strategies, and a budget for those activities.

Detailed explanation-2: -The marketing plan can be a stand-alone document or a section of the business plan. If it is part of the business plan, it will duplicate information that is presented in other sections of the business plan.

Detailed explanation-3: -A marketing plan is an operational document that outlines an advertising strategy that an organization will implement to generate leads and reach its target market.

Detailed explanation-4: -Marketing proof gap means the difference between what marketers do and achieve and what the C-suite see of this in the form of empirical evidence. That’s because providing direct evidence of the value and effect of your work isn’t as easy as it is for other departments.