MANAGEMENT

Detailed explanation-1: -Well grounded in academic research and marketing literature, the means-end theory asserts that people make choices about a product, service or issue in a manner that taps into four dimensions: attributes, benefits, emotions and personal values.

Detailed explanation-2: -Means-end chain is a simple knowledge structure that links product attributes to more functional and social consequences and perhaps to high-level consumer values. Means-end chain links consumers’ knowledge about product attributes with their knowledge about consequences and values.

Detailed explanation-3: -A means-end chain, therefore, is a structure that connects product or service attributes to consequences produced by these and the latter to values (Mulvey et al., 1994; Reynolds & Gutman, 1988). For example, the attribute quality can lead to a consequence of optimizing time, which can also lead to the value security.