MANAGEMENT

Detailed explanation-1: -Pay-per-click (PPC) is an online advertising model in which an advertiser pays a publisher every time an advertisement link is “clicked” on. Alternatively, PPC is known as the cost-per-click (CPC) model. The pay-per-click model is offered primarily by search engines (e.g., Google) and social networks (e.g., Facebook).

Detailed explanation-2: -PPC or pay-per-click is a type of internet marketing that involves advertisers paying a fee each time one of their ads is clicked. Simply, you only pay for advertising if your ad is actually clicked on. It’s essentially a method of ‘buying’ visits to your site, in addition to driving website visits organically.

Detailed explanation-3: -The most obvious example of PPC is on search engines like Google and Bing. Here, you can purchase different types of ads, such as text ads or Shopping ads, to appear in different parts of the search engine.