MANAGEMENT

Detailed explanation-1: -Specialty media *, also called giveaways or advertising specialties, are relatively inexpensive, useful items featuring an advertiser’s name or logo. They must be practical, used frequently, and placed in locations with high visibility.

Detailed explanation-2: -Advertising media is an umbrella term referring to a mixture of all types of media, including the internet, TV, radio, magazines, newspapers, and billboards. It can be used to get people to buy a product or service by persuading them of its benefits.

Detailed explanation-3: -Print advertising means advertisements that are printed in hard copy in publications (newspapers, magazines, journals) likely to be read by your target audience.

Detailed explanation-4: -Print Media (Newspapers, Magazines, Brochures, and Catalogues) 2. Electronic and New Media (Television, Radio and Internet) 3. Outdoor Media (Billboards, Posters, Wall Paintings, Tradeshows, and Transit Media) 4. Covert Advertisements (Movies/Television Shows).