BUISENESS MANAGEMENT
ADVERTISING
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Headline
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Detailed explanation-1: -Advertising has three primary objectives: to inform, to persuade, and to remind. Informative Advertising creates awareness of brands, products, services, and ideas. It announces new products and programs and can educate people about the attributes and benefits of new or established products.
Detailed explanation-2: -Word-of-mouth advertising is considered the most effective form. It has the desired qualities of strong credibility, high audience attention levels, and friendly audience reception.
Detailed explanation-3: -The headline * is the phrase or sentence that attracts the readers’ attention to a product or service. A headline should also lead readers into the ad’s illustration and make them want to read the copy.