MANAGEMENT

Detailed explanation-1: -A media strategy is a dynamic action plan for reaching your audience and boosting conversion rates by leveraging various media types to distribute content and deliver your brand message.

Detailed explanation-2: -A media strategy is a type of strategy that implements the use of a particular media to achieve advertising or marketing goals. Media strategies are frequently used in advertising campaigns to increase brand awareness and interest in a company’s products or services.

Detailed explanation-3: -Media planning includes media scheduling i.e. it decides the time and space of advertisement in media. It decides the month, day and time of advertisement.

Detailed explanation-4: -A plan which shows the various platforms on which a company will advertise and the dates, times, durations, positions and types of advertising to be placed on them during an advertising campaign.