MANAGEMENT

Detailed explanation-1: -Media buying is a process used in paid marketing efforts. The goal is to identify and purchase ad space on channels that are relevant to the target audience at the optimal time, for the least amount of money.

Detailed explanation-2: -In advertising, Media Buying is the process of actualizing the Media Plan which includes buying strategy, media research, RFPs, insertion orders (IOs), performance tracking, vendor bill reconciliation, and campaign reporting.

Detailed explanation-3: -Media Buying – Media buying is the method individuals or marketing agencies apply after a media planner completes research and devises a campaign strategy. Media buyers use these insights and plan to find and negotiate the buying of ad space across the proposed media channels.

Detailed explanation-4: -Media planning refers to the first stage of media buying-the pre-launch phase. Media planners select and prepare the media that the company will launch, while media buyers negotiate the best deals on where and how to launch the advertisement. Media buying is a highly effective and efficient marketing strategy.