MANAGEMENT

Detailed explanation-1: -The most-liked advertising slogan : M&M’s ‘Melts in your mouth, not in your hand’

Detailed explanation-2: -In 1949, the brand introduced the tagline “Melts in your mouth, not in your hand.” In 1950, a black “M” was imprinted on the candies giving them a unique trademark. It was changed to white in 1954. Within four years, Mars was selling one million pounds of M&Ms per week.

Detailed explanation-3: -The company’s longest-lasting slogan reflects this: “the milk chocolate that melts in your mouth, not in your hand.” A traditional milk chocolate M&M weighs about 0.91 grams / 0.032 ounces and has about 4.7 calories (kcal) of food energy (1.7 kcal from fat).

Detailed explanation-4: -Chocolate lovers around the world have none other than Forrest E. Mars, Sr. to thank for the milk chocolate candies that “melt in your mouth, not in your hand.” The candy, of course, is M&Ms®.