MANAGEMENT

Detailed explanation-1: -Marketing communication objectives Marketing communication has two objectives. One is to create and sustain demand and preference for the product. The other is to shorten the sales cycle.

Detailed explanation-2: -Information, control, motivation, and emotional expression and interdependence – these are the four main functions of communication.

Detailed explanation-3: -The basic objectives of marketing communication have been reduced to three more meaningful directives: (a) to communicate, (b) to compete, and (c) to convince. The primary purpose of MC is to communicate ideas to target audiences.

Detailed explanation-4: -Increasing web traffic to your site is a key objective to most brand awareness strategies. You may want people to engage with your content, check out your product range or be prompted to make an enquiry. Encouraging engagement with your digital content helps to promote and support brand awareness going forward.