MANAGEMENT

BUISENESS MANAGEMENT

ADVERTISING

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Newspaper circulation in the last 10 years has:
A
Increased
B
Decreased
C
Stayed the same
D
None of the above
Explanation: 

Detailed explanation-1: -As their revenues have been squeezed, newspapers have also been increasingly assailed by other media taking away not only their readers but their principal sources of profit. Many of these ‘new media’ are not saddled with expensive union contracts, printing presses, delivery fleets and overhead built over decades.

Detailed explanation-2: -As newspapers close, struggling communities are hit hardest by the decline in local journalism. The United States continues to lose newspapers at a rate of two per week, further dividing the nation into wealthier, faster growing communities with access to local news, and struggling areas without.

Detailed explanation-3: -Several newspapers across the country are gasping for breath. Shrinking readership and ad revenues, rising costs, waning credibility, and an onslaught of digital and social media have taken a huge toll on their financial health.

Detailed explanation-4: -Over the past 1, 300 years newspapers have morphed from government pronouncements handwritten on silk in China to digital-only sites that churn out news updates, blogs, listicles, podcasts, videos, and investigative pieces 24 hours a day, seven days a week.

There is 1 question to complete.