MANAGEMENT

Detailed explanation-1: -Contextualize your message. Leverage the information you got from your research because you want to focus their attention here so that they can take action. The point of creating content is not only to grab your target audience’s attention but also to encourage them to take action.

Detailed explanation-2: -Headline. If you want to generate a measurable response to your Web page or ad, you MUST have a headline. An ad with just photos, words, videos, or illustrations may impress people and it may get their attention, but it will not generate actual measurable response without a headline.

Detailed explanation-3: -How Does Targeted Advertising Work? In order to target an audience that might be interested in a product or service being advertised, advertisers will use data collected on the user. This data can include demographic information as well as behavioral data.