MANAGEMENT

Detailed explanation-1: -Direct mail allows advertisers to reach a specific target market. Direct-Mail advertisers can use a variety of formats-letters, fliers, postcards, and catalogs-and include coupons for free samples.

Detailed explanation-2: -Direct mail is a form of marketing that involves sending a physical piece of promotional material through the U.S. Postal Service, or other courier service, to a home or business. Some recipients refer to it as “junk mail” because direct mail generally arrives uninvited.