MANAGEMENT

Detailed explanation-1: -Audience measurement entails regular assessments of the size and composition of media audiences. These are presented as syndicated reports used by advertisers and media industries. Based on survey research, audience measurement employs interviews, diaries, and/or meters to quantify people’s exposure to mass media.

Detailed explanation-2: -Measured Media means that segment of the media communication industry consisting of Publishing, Broadcast Radio, Broadcast Television and Community Newspapers.

Detailed explanation-3: -Television Ratings FAQ Nielsen uses a technique called statistical sampling to rate the shows. Nielsen creates a “sample audience” and then counts how many in that audience view each program. Nielsen then extrapolates from the sample and estimates the number of viewers in the entire population watching the show.

Detailed explanation-4: -Audience reach This metric is based on the known circulation, viewership, audience size, and followers of the media outlets or social media users publishing the content in question.