MANAGEMENT

Detailed explanation-1: -What Is Frequency? Frequency is the number of times an individual consumer is likely to be exposed to an ad during a marketing campaign.

Detailed explanation-2: -Frequency * is the number of times an audience sees or hears an advertisement. Cost per thousand (CPM) * is the media cost of exposing 1, 000 people to an advertising impression. It is the tool used to compare the effectiveness of different types of media.

Detailed explanation-3: -In the context of advertising, frequency can be defined as the number of times a person is exposed to an advertisement or the number of times an advertisement is repeated through a specific medium over a specific time period.

Detailed explanation-4: -Ad Frequency is the average number of times your ad is displayed to a unique user. It is calculated by dividing your ad’s impressions by its reach. This metric helps understand how frequently your ad is viewed by your target audience on average.

Detailed explanation-5: -What are reach and freq? Reach The number of people (or households) exposed to a given medium at a given point in time. Frequency The number of times viewers are exposed to the same ad during a campaign.