MANAGEMENT

BUISENESS MANAGEMENT

ADVERTISING

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Outdoor advertising is highly visible and relatively ____
A
expensive
B
inexpensive
C
Either A or B
D
None of the above
Explanation: 

Detailed explanation-1: -Outdoor advertising is one of the most affordable forms of advertising in the industry. Advertising on a billboard, a bench or within a store can create customer impressions for a very low cost. Even in high exposure areas, outdoor advertising can still be cheaper than the cost of digital marketing.

Detailed explanation-2: -Types of outdoor advertising include billboards, bus benches, interiors and exteriors of buses, taxis and business vehicles, and signage posted on the exterior of your own brick-and-mortar location. Outdoor advertising works well for promoting your product in specific geographic areas.

Detailed explanation-3: -They’re willing to give your ad a few more seconds of their attention span which will lead to more conversions. That’s part of the reason that Outdoor advertising helps build brand recognition so much. Your ads stand out to them more. Unlike digital ads, they can’t just scroll past them; your ads aren’t going anywhere.

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