MANAGEMENT

Detailed explanation-1: -What must an advertising department do if an external agency is used to develop the promotions program of an organization? Review and approve the agency’s plans.

Detailed explanation-2: -Digital/interactive agencies and public relations firms are examples of organizations that provide specialized marketing communication services.

Detailed explanation-3: -Product placement is an advertising technique that promotes specific brands and products to consumers more naturally than traditional advertising, often through film and television or in a retail setting.

Detailed explanation-4: -Digital Ad Agency A digital advertising agency specializes in all things online. They probably have familiarity with traditional media, but their primary focus lies in the digital sphere, including: Search Engine Optimization (SEO) Social Media Marketing.