MANAGEMENT

Detailed explanation-1: -Celebrity branding or celebrity endorsement is a form of advertising campaign or marketing strategy which uses a celebrity’s fame or social status to promote a product, brand or service, or to raise awareness about an issue.

Detailed explanation-2: -Marketers use celebrity endorsements to make advertisements believable and to enhance consumer recognition of the brand name. However, once a direct link has been formed from a celebrity to a brand, the negative information about the celebrity may reflect on to the endorsed brand.

Detailed explanation-3: -Celebrity endorsement is a form of advertising campaign involving a high profile celebrity shown in favour of the brand to be marketed. Celebrity testimonial is the celebrities themselves vouching for the product by giving testimonials about it.

Detailed explanation-4: -What is a celebrity endorsement? Celebrity endorsement, also known as celebrity branding or celebrity advertising is a marketing strategy that uses a celebrity’s fame and image to promote a brand or product.