MANAGEMENT

Detailed explanation-1: -There are two primary areas of media agenda-setting: (i) the media tells us the news and (ii) the media tells us what to think about the news. Press coverage sends signals to audiences about the importance of mentioned issues, while framing the news induces the unsuspecting viewer into a particular response.

Detailed explanation-2: -Public opinion is the collective opinion on a specific topic or voting intention relevant to society. It is the people’s views on matters affecting them.

Detailed explanation-3: -Public opinion is of great importance in a democracy as it is a government for the people, by the people and of the people. For a democratic government, it is necessary to pay attention to the views of the people. To form a strong government, it is reasonably necessary to be receptive to what the people say.

Detailed explanation-4: -A communication platform such as social media is persuasive, and often works to change or influence opinions when it comes to political views because of the abundance of ideas, thoughts, and opinions circulating through the social media platform.