MANAGEMENT

Detailed explanation-1: -Celebrity branding or celebrity endorsement is a form of advertising campaign or marketing strategy which uses a celebrity’s fame or social status to promote a product, brand or service, or to raise awareness about an issue.

Detailed explanation-2: -Celebrity endorsement, also known as celebrity branding or celebrity advertising is a marketing strategy that uses a celebrity’s fame and image to promote a brand or product. Other use cases include not-for-profit organizations that leverage a celebrity’s fame to raise awareness or funding around a cause.

Detailed explanation-3: -Celebrity endorsements are a popular way for marketers to promote their brands, products, and services. By transferring the positive image and characteristics of a celebrity onto the brand, marketers aim to trigger consumers’ intent to purchase or use the endorsed product or service (Atkin and Block 1983.

Detailed explanation-4: -Commonly called “testimonials, ” or “celebrity endorsements, ” this technique of persuasion says that consumers relate to the person(s) appearing in the ad: if the celebrity/athlete/ star uses the product, then it must be good, so I will purchase/use it too.