MANAGEMENT

Detailed explanation-1: -Personal selling is a method that personalizes and humanizes the selling process. It allows businesses to help prospects resolve challenges with the use of their product or service, rather than simply selling at them. Personal selling involves direct communication between a salesperson and a potential customer.

Detailed explanation-2: -Personal selling strategies involve meeting with the customer for a face-to-face interaction that serves to inform and persuade them into making a purchase. By directly meeting with the customer, the salesperson confirms the product’s benefits by emphasizing details like price, characteristics or current market demand.

Detailed explanation-3: -Which of the following is a correct feature of personal selling? Explanation: Personal selling occurs when a sales representative meets with a potential client for the purpose of transacting a sale.

Detailed explanation-4: -Hence, the correct answer is-Personal selling consists of contacting prospective buyers of the product personally.