MANAGEMENT

Detailed explanation-1: -Cost per thousand (CPM), also called cost per mille, is a marketing term used to denote the price of 1, 000 advertisement impressions on one web page. If a website publisher charges $2.00 CPM, that means an advertiser must pay $2.00 for every 1, 000 impressions of its ad.

Detailed explanation-2: -Impression – a single exposure to an advertising message.

Detailed explanation-3: -Cost per thousand, or Cost per Mille (as it’s officially known), is a term to indicate the price of 1, 000 advertisement impressions.

Detailed explanation-4: -Definition: Cost per thousand impressions, or “CPM, ” refers to the cost of displaying an advertisement one thousand times (known as “impressions").