MANAGEMENT

Detailed explanation-1: -Point-of-purchase, also known as P-O-P advertising, refers to marketing messages that are sent to target consumers-placing them to a point where they will make purchase decisions when they enter the retail store or browse at a retail website.

Detailed explanation-2: -Definition. Point-of-purchase (POP) display advertising or POP marketing (sometimes referred to as marketing at retail) is advertising or other marketing communications placed at the point where the customer considers buying the product, usually at a retailer.

Detailed explanation-3: -What Is In-Store Advertising? In-store adverting is the act of marketing to customers while they are inside of a brick-and-mortar business or commercial property. It actively promotes products and services at the point-of-purchase when customers are highly interested and engaged.

Detailed explanation-4: -Well, a point of purchase (POP) is considered the place where people can purchase products. So any convenience store, grocery store, or brick and mortar shop is considered a point of purchase. The point of sale (POS) is where the actual sale process takes place such as the cashier register.