BUISENESS MANAGEMENT
ADVERTISING
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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The author explains why most people respond well to advertising attempts.
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The author refers to advertising from the past to show how advertising has lost its effectiveness.
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The author uses a personal example to show how people might not realize the impact of advertising.
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The author gives an example of a television show to explain how commercials are a form of advertising.
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Detailed explanation-1: -Use A Powerful Headline: Grab Their Attention! People scan things quickly. They come into contact with so many advertisements each day that they can’t possibly read each one. This is why you have to make sure that your advertisement actually grabs and keeps their attention. You do that with an effective headline.
Detailed explanation-2: -Successful advertising rarely succeeds through argument or calls to action. Instead, it creates positive memories and feelings that influence our behavior over time to encourage us to buy something at a later date. No one likes to think that they are easily influenced.
Detailed explanation-3: -Advertising has three primary objectives: to inform, to persuade, and to remind. Informative Advertising creates awareness of brands, products, services, and ideas.