MANAGEMENT

BUISENESS MANAGEMENT

ADVERTISING

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Product That Requires Consumer Research And Comparison Of Brands
A
Specialty Products
B
Unsought Products
C
Consumer Product
D
Shopping Product
Explanation: 

Detailed explanation-1: -Airline tickets, furniture, electronics, clothing, and phones are all examples of shopping products.

Detailed explanation-2: -There are four types of products and each is classified based on consumer habits, price, and product characteristics: convenience goods, shopping goods, specialty products, and unsought goods.

Detailed explanation-3: -Based on their uniformity with other same segment products, shopping products are classified into two types; heterogeneous shopping products and homogeneous shopping products.

Detailed explanation-4: -Homogeneous shopping goods are those that are similar in quality but different enough in other attributes (such as price, brand image, or style) to justify a search process. These products might include automobile tires or a stereo or television system.

There is 1 question to complete.