BUISENESS MANAGEMENT
ADVERTISING
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Specialty Products
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Unsought Products
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Consumer Product
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Shopping Product
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Detailed explanation-1: -Airline tickets, furniture, electronics, clothing, and phones are all examples of shopping products.
Detailed explanation-2: -There are four types of products and each is classified based on consumer habits, price, and product characteristics: convenience goods, shopping goods, specialty products, and unsought goods.
Detailed explanation-3: -Based on their uniformity with other same segment products, shopping products are classified into two types; heterogeneous shopping products and homogeneous shopping products.
Detailed explanation-4: -Homogeneous shopping goods are those that are similar in quality but different enough in other attributes (such as price, brand image, or style) to justify a search process. These products might include automobile tires or a stereo or television system.