MANAGEMENT

Detailed explanation-1: -Albert Lasker, defined advertising as “salesmanship in print, driven by a reason why.” ( 1) Advertising is directly related to the groups of people, rather than to individuals and therefore, it is a non-personal or mass communication.

Detailed explanation-2: -According to William J. Stanton, “Advertising consists of all the activities involved in presenting to an audience a non-personal, Page 2 2 sponsor-identified, paid-for message about a product or organization."

Detailed explanation-3: -The definition of advertising is an industry used to call the attention of the public to something, typically a product or service. The definition of advertisement is the means of communication in which a product, brand or service is promoted to a viewership in order to attract interest, engagement, and sales.

Detailed explanation-4: -David Mackenzie Ogilvy CBE (/ˈoʊɡəlviː/; 23 June 1911 – 21 July 1999) was a British advertising tycoon, founder of Ogilvy & Mather, and known as the “Father of Advertising".