BUISENESS MANAGEMENT
ADVERTISING
|
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
|
|
|
are specialized service agencies where creative production is sent outside the business, but copy is provided by the business
|
|
|
provide copy writing, creative execution and media placement without larger agency overhead.
|
|
|
Either A or B
|
|
|
None of the above
|
Detailed explanation-1: -DAVP is a nodal agency of government of India for advertising. Digital media attracts highest ad spends. Execution of advertisement in print media involves creative writing and effective layout.
Detailed explanation-2: -Once, after the copy and art is finalized, the advertisement is sent to the production department for further process. Both the departments, copy and art, create the basic model of the advertisement. The production department takes the advertisement into its final stage.
Detailed explanation-3: -Copywriters are responsible for the linguistic content of adverts. They work across a range of media and formats, interpreting account briefs to compose advertorial content such as slogans, catchphrases, tweets and scripts for tv and/or radio adverts.