MANAGEMENT

Detailed explanation-1: -Medias-the agencies, means, or instruments used to convey advertising messages to the public.

Detailed explanation-2: -Small Business Management Marketing is the pursuit of publicity and advertising to convey the details about a company’s product and services to the customers.

Detailed explanation-3: -Advertising media refers to a variety of mass media or alternative media channels where businesses can promote their products, services, or brand.

Detailed explanation-4: -Advertising management is a planned managerial process designed to oversee and control the various advertising activities involved in a program to communicate with a firm’s target market and which is ultimately designed to influence the consumer’s purchase decisions.

Detailed explanation-5: -“The process of advertising is the integration of various activities and giving importance to each in a rational manner.” Process of Advertising. 4. This chapter deals with the types of communication and emphasises on integrated marketing communication. It analyses the customer and competition.