BUISENESS MANAGEMENT
ADVERTISING
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Making a financial contribution to an event/person in return for publicity
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Any promotion that does not involve using the media
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An organisations attempt to communicate with interested parties
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An attempt to obtain or retain customers by drawing their attention to a brand or products.
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Detailed explanation-1: -What Is Word-of-Mouth Marketing? Word-of-mouth marketing (or WOM marketing) is when a consumer’s interest in a company’s product or service is reflected in their daily dialogues. Essentially, it is free advertising triggered by customer experiences-and usually, something that goes beyond what they expected.
Detailed explanation-2: -Personal selling is the process of helping and persuading one or more prospects to purchase a good or service or to act on any idea through the use of an oral presentation, often in a face-to-face manner or by telephone.
Detailed explanation-3: -Brand promotion is the marketing communication strategy to inform, persuade, convince, and influence the decision making process of buyers when they choose a particular brand. It is done with the purpose of promoting brand awareness to create consumer’s interest.