MANAGEMENT

Detailed explanation-1: -Publicity is what others say about a product, whereas advertising is what a company says about its product. Publicity focuses on creating goodwill and developing trust, while advertising focuses on building the brand’s image.

Detailed explanation-2: -Marketing is a much wider term consisting of number of activities such as identification of the customer’s needs, developing the products to satisfy these needs, fixing prices and persuading the potential buyers to buy the same.

Detailed explanation-3: -Publicity is another promotional tool, but it is not same as advertising. It is based on reality as t is neither sponsored nor it is under the control of any company or its representatives. While advertising is an expensive technique to demonstrate company’s products and services, publicity is always free of cost.

Detailed explanation-4: -These often include journalists, bloggers and influencers in the same field. The recipient decides what to do with the information the PR firm has handed to them. PR is also much cheaper than advertising – a fraction of the cost.