MANAGEMENT

Detailed explanation-1: -17. Unfinished ads. This technique makes claims without providing details, making the advertisement feel unfinished.

Detailed explanation-2: -Another highly-referenced comparative advertising campaign is between competitors Coca-Cola and Pepsi, in which advertisements will directly compare the tastes or benefits of one over the other. For example, the now-famous Pepsi Challenge is a recurring commercial that has been aired since 1975.

Detailed explanation-3: -“superiority” claims, which assert, explicitly or implicitly, that the product advertised is better than all others in the marketplace, or better than the product sold by a competitor. “parity” claims, which compare the product to others in the marketplace and assert that their product is as good as the competitor’s.