MANAGEMENT

Detailed explanation-1: -Publicity differs from advertising because it’s free.

Detailed explanation-2: -Publicity is an unpaid form of promotion. Publicity generally takes place when favourable news is presented in the mass media about a product or service.

Detailed explanation-3: -Items of expenditure incurred in carrying out the publicity function in an organization. Such items might include the publicity manager’s salary, the advertising costs, promotions, and point-of-sale material.

Detailed explanation-4: -Publicity involves giving public speeches, giving interviews, conducting seminars, offering charitable donations, inaugurating mega events by film actors, cricketers, politicians, or popular personalities, arranging stage show, etc., that attract mass media to publish the news about them.