MANAGEMENT

BUISENESS MANAGEMENT

ADVERTISING

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Publicity is paid form of personal presentation of ideas, goods and services
A
true
B
false
C
Either A or B
D
None of the above
Explanation: 

Detailed explanation-1: -FALSE. Advertising is unpaid form of non-personal presentation and promotion of ideas, goods and services by an identified sponsor.

Detailed explanation-2: -False. Was this answer helpful?

Detailed explanation-3: -Publicity is an unpaid form of promotion. Publicity generally takes place when favourable news is presented in the mass media about a product or service.

Detailed explanation-4: -Advertising is any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor. Advertising is paid, nonpersonal communication through various media by business firms, nonprofit organizations and individuals who are in some way identified in the advertising message.

Detailed explanation-5: -Personal selling-Personal presentation by the firm’s sales force for the purpose of making sales and building customer relationships. Sales promotion-Short-term incentives to encourage the purchase or sale of a product or service.

There is 1 question to complete.