MANAGEMENT

Detailed explanation-1: -Puffery’s subjective character means it cannot be proven true or false. Unlike exaggerations or overstatements, misleading descriptions of specific characteristics can constitute false advertising. When a statement is specific and measurable, it is unlikely to be considered mere puffery.

Detailed explanation-2: -Statements or terms of puffery are generally considered to be subjective opinions, rather than objective representations of facts. It is generally assumed that most consumers would recognize puffery as an opinion that cannot be verified, meaning that most reasonable people would not take puffery literally.

Detailed explanation-3: -In everyday language, puffery refers to exaggerated or false praise. Puffery serves to “puff up” what is being described. In law, puffery is usually invoked as a defense argument: it identifies futile speech, typically of a seller, which does not give rise to legal liability.

Detailed explanation-4: -"Puffery” generally refers to: Exaggerated advertising, blustering, and boasting on which no reasonable buyer is likely to rely. A general claim of superiority that is so vague or incapable of being objectively proven or disproven that it is most likely to be understood as a mere expression of opinion.