BUISENESS MANAGEMENT
ADVERTISING
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Internet
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Television
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Radio
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None of the above
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Detailed explanation-1: -Word-of-mouth advertising is considered the most effective form. It has the desired qualities of strong credibility, high audience attention levels, and friendly audience reception.
Detailed explanation-2: -Consumers are 11 times more likely to search for a product if they have seen it on TV rather than online. TV advertising is reported to be responsible for as much as 72% of all brand awareness. Customers are more motivated to buy a product if they see it on TV than if they see it anywhere else.
Detailed explanation-3: -In the U.S., TV advertising consistently delivers companies the highest rate of investment of all media advertisements.
Detailed explanation-4: -TV advertising delivers a huge business advantage. It can drive market share, people trust TV and it provides scale and reach. It also provides you the ability to buy the exact amount of ratings (or numbers of viewers) that you need.