MANAGEMENT

Detailed explanation-1: -Spot advertising is the most commonly used form of paid-for-advertising on Commercial Radio. Spot airtime can be bought across different day parts and days of the week depending on the objectives of your campaign.

Detailed explanation-2: -Perhaps the most popular medium for spot advertising is television. Television ads run at specific times and programs. The cost depends on the size of the audience watching it. For example, an ad that runs in prime time, usually from 6 p.m. to 10 p.m., is more expensive than at other times.

Detailed explanation-3: -The radio and television commercials fall under the category of mass marketing as the national as well as global audience can be reached through it. The role of broadcast advertising is to persuade consumers about the benefits of the product. It is considered as a very effective medium of advertising.

Detailed explanation-4: -There are several ways to purchase media: Direct: Purchasing ads directly with a specific channel or publisher. Network: Bidding and purchasing ad space through demand-side platforms and supply-side platforms. Programmatic: Using technology to buy and sell digital ads.