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Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Which tool of the promotional mix consists of short-term incentives to encourage the purchase or sale of a product or service?
A
advertising
B
public relations
C
direct marketing
D
sales promotion
Explanation: 

Detailed explanation-1: -Sales promotion consists of short-term incentives to encourage the purchase or sales of a product or service. Whereas advertising offers reasons to buy a product or service, sales promotion offers reasons to buy now.

Detailed explanation-2: -Sales promotion-Short-term incentives to encourage the purchase or sale of a product or service.

Detailed explanation-3: -Sales promotion is the short term incentives which encourage the sale of a product.

Detailed explanation-4: -Sales promotions are a marketing communication tool for stimulating revenue or providing incentives or extra value to distributers, sales staff, or customers over a short time period.

Detailed explanation-5: -Flash Sales You will often come across flash sales on e-commerce websites. This technique is worth trying if you want to create a sense of urgency among your customers. Online businesses must really leverage flash sales to increase sales.

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