MANAGEMENT

Detailed explanation-1: -Mass media means technology that is intended to reach a mass audience. It is the primary means of communication used to reach the vast majority of the general public. The most common platforms for mass media are newspapers, magazines, radio, television, and the Internet.

Detailed explanation-2: -Examples are: newspaper and magazine articles, published photographs, recordings of television and radio broadcasts, sheet music and music recorded for mass distribution, advertisements, books, and magazines.

Detailed explanation-3: -Film is one form of mass media that has an important role to transform ideas. Films are produced not only for entertainment purposes, but also contain messages that are sometimes not realized by the audience. Films can reach various groups and diverse backgrounds.

Detailed explanation-4: -Modern-day mass media includes the internet, mobile phones, blogs, podcasts and RSS feeds. During the 20th century, the growth of mass media was driven by technology, including that which allowed much duplication of material.

Detailed explanation-5: -What is meant by broadcast media? The term ‘broadcast media’ covers a wide spectrum of different communication methods such as television, radio, newspapers, magazines and any other materials supplied by the media and press.